Urban Catalyst

Major events as a catalyst for future-oriented urban development

Berlin
Uber Eats Music Hall
April 22, 2026

Urban Catalyst – Großevents als Katalysator für eine zukunftsgerichtete Stadtentwicklung

VBKI in cooperation with the
Anschutz Entertainment Group

The Conference

A proposal to host the Olympic and Paralympic Games is far more than a matter of sports policy – it touches on key issues of urban development, infrastructure, sustainability, as well as Berlin’s international positioning, and requires a clear, long-term plan for the city.

Within the framework of the “Urban Catalyst” conference, it became evident that mega-events can be understood as a strategic instrument for sustainable development. The central question was how investments, infrastructure, and urban spaces can be designed in such a way that they generate lasting social and economic value. A decisive factor in this context is the “legacy,” meaning the long-term impact on the city, its economy, and society.

International examples demonstrated that success largely depends on early and consistent integration into an overarching urban development strategy. For Berlin, it was also highlighted that mega-events can stimulate investment, create jobs, and strengthen international visibility — provided they are embedded in a viable overall concept with broad societal support.

Program

01:15 p.m.

Welcome

Alex Hill
President & CEO AEG International

Markus Voigt
President of the VBKI

01:30 p.m.

London 2012 Olympic and Paralympic Games

Prof. Ricky Burdett
Director LSECities, London School of Economics

02:00 p.m.

The Olympic legacy: What remains after the Games?

Prof. Dr. Holger Preuß
Professor of Sports Economics and Sports Sociology at the University of Mainz

02:30 p.m.

Coffee break

03:20 p.m.

Missed Opportunities and Lessons Learned – Rio de Janeiro 2016

Prof. Marcos L. Rosa
Professor at Faculty of Architecture and Urbanism, Universidade Federal do Rio de Janeiro

03:45 p.m.

The Olympic Spirit

Ronald Rauhe
Two-time Olympic Champion, Speaker, TV Expert, Author

Heike Drechsler
Two-time Olympic Champion, Keynote Speaker, and Health Ambassador for BARMER

04:00 p.m.

Olympic and Paralympic Games Berlin+

Kaweh Niroomand
Olympic representative of the Berlin Senate

04:20 p.m.

Welcome address

Kai Wegner
Governing Mayor of Berlin

04:35 p.m.

Discussion

Major Events in Berlin: Necessary or Dispensable?
– On the Impact on Urban Development and the Economy

Andrea Gebhard
President of the Federal Chamber of German Architects

Fabian Schmitz-Grethlein
Managing Director, Tempelhof Projekt GmbH

Georg Friedrichs
Chairman of the Board of GASAG

Dr. Mario Tobias
CEO, Messe Berlin

05:20 p.m.

Summary / Outlook

Ute Weiland
Managing Director of the VBKI

Ole Hertel
VP & Managing Director AEG Operations GmbH

05:30 p.m.

Get-together

Moderation

Sandra Pabst

Speaker

Tickets

Participation fee

VBKI members

€79.00

Guests

€99.00

Reduced participation fee

VBKI Juniors

€49.00

Students

€49.00

Please note that purchased tickets are non-refundable and cannot be cancelled. However, tickets may be transferred to another person.

Our Partners

Would you like to become a partner?

If you are interested or have any individual ideas, we look forward to hearing from you.

Johanna Sprenger
Business Development Manager
Social Engagement

+49 (0)176 859 398 20
johanna.sprenger@vbki.de

You can download our sponsorship concept here.

Contact

Verein Berliner Kaufleute und Industrieller e.V. (VBKI)

Fasanenstraße 85  |  10623 Berlin
030 7261 080  |  info@vbki.de